Internal Marketing

We provide comprehensive support for generative AI adoption by combining ongoing initiatives (community management and internal newsletters) with targeted campaigns (events, contests, workshops, and recognition programs).

Phase:

Adoption, Integration, and Utilization

Issues in Enhancing Internal Awareness

Issue 01 Lack of Awareness of Initiatives

Company-wide strategies and specific initiatives for the utilization of generative AI are not sufficiently communicated to frontline employees and are not recognized.
Issue 02 Low Interest Among Operational Teams

Despite recognizing the importance of utilizing generative AI, frontline employees show limited proactive interest or motivation to participate.
Issue 03 Lack of Recognition of Outcomes

The outcomes of initiatives are not recognized, leading to low motivation.

Features

Features 1

Adoption Plan for AI Utilization Policies

We promote awareness of generative AI policies among frontline teams.
Features 2

Awareness-Raising Event Planning

We provide support for designing initiatives planned to spark interest.
Features 3

Visualization of Initiative Impacts

We strengthen internal communication by making outcomes and effectiveness visible.

Support Process

step 1

Clarification and Communication of Generative AI Policies

Clearly state the purposes and policies of utilization and communicate them throughout the company.
step 2

Planning and Execution for Awareness Raising

Design and implement interactive initiatives that spark interest and foster proactive participation.
step 3

Impact Sharing and Continuous Communication Setup

Visualize outcomes and employee voices to build and entrench a shared understanding.